Analytics balanced with creative flair

With a degree in Economics and Business Law, Rachel started her early career in fund management, yet her creativity and passion for words and design saw her move into the field of marketing. She has over 14 years' corporate employed experience and 5 years' independent as a freelancer.

Rachel led her first marketing team, less than 1 year into her first marketing post. Her creative eye for detail and communication skills were quickly recognised. She revised the website to improve the customer journey and engagement points as well as  redesigning the new business pitch collateral. She also identified cost saving opportunities to reduced marketing spend.


After deciding to hang up her commuting shoes, Rachel went on to lead a UK channel marketing team of marketing specialists for a global Japanese technology company. Her sleeves rolled up mentality, saw her become very involved in go-to-market plans and campaigns; including a very colourful Festival of Print, new product rollouts and promotional campaigns. 

Following a move due to family relocation, Rachel went on to lead a marketing and new business function, sitting on the sub-brand board, for a large FTSE 100 company. It was here that Rachel decided she wanted to bring her big brand experience, knowledge and marketing skills to support SMEs and start ups.

She has launched two marketing agencies since, focussed on two distinct niches but continues to support smaller businesses, solopreneurs and start ups through So What Marketing.  She has worked with numerous SMEs and start ups wherever they are in their business journey. She is very involved in all of her client's businesses creating tailored plans for their needs. Often she goes over and above as she is passionate about seeing their businesses thrive. 

I'm very pleased with the care and attention Rachel took to help me on this project and how she was always willing to go the extra mile. Highly recommend her

Rachel Doyle


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